As the pandemic ravaged the nation, every company was forced to think not only out of the box but the nature of the box itself. SARS-COV-2 targeted the frontline health workers as they fought to contain the scourge. Out of compulsion consultations and meetings had to be shifted to a virtual platform.

East West Pharma responded to the challenge in multiple ways. Virtual platforms were created at record speed to facilitate online consultations. The company encouraged and supported virtual conferences like CUTICON and Annual World Diabetic Convention, aimed at dissemination of updated scientific content. Virtual courses were conducted to the salesforce to sustain the feeling of connect and also to instill confidence in them to handle melancholy.

Though the company’s resilience was tested, looking at the challenges as opportunities in disguise helped to ride through the turbulence. The fight is not over yet, nor is innovation within the company on how to handle this unprecedented, non-linear, unpredictable socio-economic and healthcare crisis.

East West Pharma had a significant presence in CUTICON-TN (6th,7th & 8th July) and TAPICON-TN ( 13th 14th & 15th July) held recently at Kodiakanal. The newer products showcased drew lot of attention. Clinicians expressed their happiness over the role East West Pharma is playing in the dissemination of updated clinical information and sharing of experience. The foot fall in the stall for each conference exceeded 250. The exchange of information helped the company to come back with ideas on fine tuning the product portfolio to make it much more relevant to emerging needs.

True to its philosophy of supporting initiatives of the medical fraternity in disseminating updated clinical information, East West Pharma participated in the national IADVL meet held on January 18,19,20 &21at Kochi. The EWP ground force worked hard to ensure that the doctors who visited the stall had a positive experience. Dermatologists showed keen interest in the new products like Glufair, Skinscreen gel, Giggle syndet bar and Dersol foaming face wash showcased by the company. The foot fall in the stall exceeded 1000 with many international delegates too evincing interest in the product range. It also gave an opportunity for outsight, the sibling of insight- an opportunity to keep our mind open to the passage of ideas and information that can fuel future innovation. It was wonderful sharing ideas with senior dermatologists and we too resolved in line with the theme of the conference that we will take these ideas "from podium to practice"

True to the central premise that obsolescence and entropy can strike any system at any time,East West Pharma conducts frequent audits of its manufacturing facilities to ensure that the processes are current and conform to upgraded standards. The company, through deliberate processes, has linked quality with profitability, defined it from the customer’s point of view and ensured its inclusion in the strategic planning process. In the most radical departure of all, the company has urged those engaged in manufacturing to view quality as an aggressive competitive weapon. This obsession with quality has recently earned the Roorkee manufacturing facilityISO 9001:2015 accreditation, affirming compliance to upgraded standards.