East West Pharma aims to create an enabling environment where excellent performance is not happenstance but the result of collective effort of people who have a clear vision and the skills to match. The company considers each person’s talents as enduring and unique. To channel this diversity and generate superior performance, there are periodic training and development interventions coupled with follow through in real work situations. The appraisals while measuring performance and serving as tools for course correction often morph into platforms for competence building specific to the job. The employee benefit and retention strategies are designed to instill self-motivation as well as encourage individual initiative.