True to the central premise that obsolescence and entropy can strike any system at any time,East West Pharma conducts frequent audits of its manufacturing facilities to ensure that the processes are current and conform to upgraded standards. The company, through deliberate processes, has linked quality with profitability, defined it from the customer’s point of view and ensured its inclusion in the strategic planning process. In the most radical departure of all, the company has urged those engaged in manufacturing to view quality as an aggressive competitive weapon. This obsession with quality has recently earned the Roorkee manufacturing facilityISO 9001:2015 accreditation, affirming compliance to upgraded standards.