Aug 27, 2021 – East West Pharma launches rural outreach initiative

To improve access to a wide range of quality medicines to those in micro interiors, East West Pharma has launched a rural outreach initiative. Dedicated salesforce has been deployed to cover villages . This team will talk to pharmacists, doctors to update them on availability of medicines across several therapeutic segments and also facilitate setting up satellite clinics in select villages. The plan is to put together a  team comprising of 100 salespeople in Tamil Nadu alone for covering micro-interiors. In a phased manner this initiative will be launched across the country. This also will give employment to several with the advantage of choosing their own hometown as a base for work.