To bring young management professionals to the organization and inject more dynamism at strategic inflection points in the operation of the company,, East West Pharma launched a Campus talent search and placement initiative in July 2010. As a part of this exercise , the company visited Vemu Institute of Technology and Management Studies, Chittoor on July 21, to evaluate the final year MBA students. Since many were vague about opportunities in a Pharmaceutical company , detailed presentations were made to the students who had evinced interest in joining the organization. After a two stage rigorous evaluation process , fourteen students were given job offers in various functional areas.