East West Pharma at KOGS-AVAL
Over the last few years, East West Pharma has increased its focus on Gynaecology and now has a dedicated division to promote specific products. Having a specialized division allows for the development of tailored marketing strategies that address the concerns and preferences of gynaecologists, obstetricians, and other healthcare professionals involved in women’s health. The division works closely with gynaecologists, healthcare facilities, and other stakeholders in the women’s health ecosystem to understand their needs better, receive feedback, and improve product offerings accordingly.
To improve networking and understand recent therapy trends, the company participates in academic conferences and CMEs and has now extended this to the field of Gynaecology too. East West Pharma participated in the prestigious AVAL 2023 conference under the aegis of Kanchipuram Obstetrics and Gynaecological Society, on July 29th and 30th, held at Chennai. Relevant products of the company were showcased in a specially designed stall and this had more than 200-foot falls. AVAL was a great event with more than 500 delegates attending the same which provided ample opportunities for networking with KOLs.
The company considers every academic touch point as an opportunity to revalidate its product portolio and KOGS-AVAL 2023 has indeed given invaluable insights on existing as well as emerging needs.