East West Pharma at CUTICON 2024-KERALA
The Malabar Dermatology Club, in collaboration with IADVL-Kerala, successfully organized CUTICON-Kerala 2024 at Kozhikode on 30th November and 1st December. This prestigious dermatology conference brought together leading dermatologists and industry experts from across the region, creating a platform for knowledge-sharing and collaboration. True to its philosophy of aligning with regional dynamics, East West Pharma actively participated in the event, showcasing its commitment to the dermatology community. The company’s presence was marked by exclusive activities that fostered a higher level of engagement and interaction with dermatologists.
East West Pharma set up an innovative and visually appealing booth that became a hub of activity during the conference. The booth featured detailed presentations on the company’s dermatology portfolio, including new launches and emerging solutions designed to meet patient needs effectively. Once again, the wide range of products elicited lot of interest among both junior as well as senior dermatologists. Special focus was given to the company’s tinted sunscreen UV BROAD. Dermatologists expressed keen interest in this product, leading to insightful discussions on the benefits. Around 500 delegates attended the conference, and our stall had a footfall of 250 delegates.
Unique activities, such as Outdoor Unwinding Trips (OUT) were organized to help delegates mix academic pursuits with pleasure. By participating in CUTICON-Kerala, East West Pharma reinforced its dedication to understanding and supporting the specific needs of the Kerala dermatology community. The response to East West Pharma’s participation was overwhelmingly positive, with many dermatologists commending the company’s proactive approach and regionally tailored initiatives. The event provided an excellent opportunity for East West Pharma to strengthen its rapport with Key Opinion Leaders and enhance its presence in the dermatology segment.
